News & Events

Reach Out and Read Minnesota is proud to be a part of the Talking Is Teaching campaign recently launched by Minneapolis Mayor Betsy Hodges and the Cradle to K Cabinet.

The “Talking is Teaching: Talk, Read, Sing” campaign is a collaborative effort that brings together key stakeholders including parents, community leaders and organizations, early childhood educators and advocates, health care providers, policy makers, and business leaders to increase public awareness about the critical importance of early brain and language development in very young children ages 0-3.

Research shows that simple, everyday interactions with young children – such as describing objects seen during a walk or bus ride, singing songs, or telling stories – can build their vocabularies, prepare them for school, and lay a strong foundation for lifelong learning.

Parents and caregivers have the power to make babies and very young children smarter and healthier by ensuring that simple interactions like talking, reading, and singing are always part of their everyday activities.

We all have a role to play in supporting parents and caregivers by creating language-rich community environments.  Reach Out and Read medical providers will distribute more than 40,000 books this year in Minneapolis because our program is used at 90% of the clinics in Minneapolis that offer pediatric primary care! That means more than 22,000 young children will get a brand new book at every one of their well child visits and their parents and caregivers will learn how important sharing a book can be. 

Watch Mayor Betsy Hodges' PSA about the campaign here.

Read more about the campaign and Reach Out and Read Minnesota in this Star Tribune article.